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Why a brand assets page?

We’re often asked for brand assets, so we thought we’d make it easier for everyone. Below are some basic guidelines on our logo and brand usage. You can download any of our brand asset files. If you need something more, you can make a request by emailing

Brand Colors

These are our primary, secondary, and accent brand colors.

Primary Purple
Hex #3A23AD
R 58 G 35 B 173
C 89 M 92 Y 0 K 0
PMS 2746C

Secondary Purple
Hex #4C3CE2
R 76 G 60 B 226
C 79 M 76 Y 0 K 0
PMS 2726C

Tertiary Purple
Hex #8F6CF6
R 143 G 108 B 246
C 58 M 63 Y 0 K 0
PMS 265C

Hex #00CEE1
R 0 G 206 B 225
C 65 M 0 Y 15 K 0
PMS 311C

Hex #DB2F78
R 219 G 47 B 120
C 9 M 95 Y 24 K 0
PMS 213C

Hex #515151
R 81 G 81 B 81
C 65 M 57 Y 56 K 34

Primary Logo

Our primary logo comes in full-color and white. Full-color is the preferred version. White version is used when we need to provide enough contrast with the background color.

Safety Zone

When using the logo or icon, include enough space around them. Keep a “0.5X” safety zone around our primary logo, and “0.25X” around our alternate logo and icon.

Logo Don’ts

Example of what NOT to do when using our logo.

Don’t stretch or squeeze

Don’t rotate

Don’t change the colors

Don’t apply effects

Don’t use it on low contrast backgrounds

Don’t outline

Don’t use it on busy backgrounds

Don’t use the wordmark alone

Don’t change the opacity

Our Description

Searchspring delivers the ultimate shopping experience. As the #1 search, merchandising, and personalization platform built exclusively for ecommerce, Searchspring enables brands to get the right product, to the right person, at the right time. With Searchspring, customers such as Chubbies, Pura Vida, Moen, Fabletics, Peet’s Coffee, SKIMS, West Elm, Specialized, Wildfang, and Ripcurl are increasing cart size, conversion, and repeat customers. Founded in 2007, Searchspring has offices in San Antonio, Denver, Colorado Springs, Portland, Toronto, Krakow, and Sydney. Learn how Searchspring is helping ecommerce businesses thrive at

The Guidelines

When working with our brand, please keep in mind: “Searchspring” is one word and capitalize for the first “S” only; the logo should be presented with equal stature to any other logo when used in a partner setting; you must get expressly written permission to use our logo in any way that suggests a relationship with or endorsement by Searchspring.

Download our brand guide and logo assets